Lead transformative marketing initiatives as the Growth Marketing Manager at Benevity, focusing on account-based marketing and a hybrid work model. Drive awareness for Tier 1 and Tier 2 accounts through targeted paid media and organic search strategies.
In this crucial role within Benevity's Growth Marketing team, you'll be responsible for developing and executing strategies that capture intent and influence pipelines. Your expertise in managing paid campaigns, SEO, and integration with sales will shape how potential clients engage with the brand.
Key Responsibilities:
• Execute and optimize paid media across various platforms
• Develop strategies for organic search and discovery
• Analyze trends and measure impact beyond basic metrics
• Conduct experiments on audience targeting and content
• Collaborate with Demand Gen, Sales, and Marketing Ops teams
Requirements:
• 3–5 years in growth or digital marketing
• Experience managing paid media campaigns
• K...