Elevate Gusto’s marketing efforts as a Growth Marketing Manager, focusing on customer referrals and emerging channels. Leverage analytics and AI tools to maximize user engagement and acquisition.
As the Growth Marketing Manager, you’ll lead a team tasked with scaling Customer Referral initiatives that resonate with small businesses. With over a decade of growth marketing experience, you will apply your strategic thinking to harness customers’ advocacy and optimize acquisition across diverse channels. Your insights into data and performance will guide program adjustments for increased impact.
Key Responsibilities:
• Lead development of Gusto’s customer referral program
• Use AI tools to enhance outreach and identify key advocates
• Implement a rigorous experimentation roadmap for growth insights
• Collaborate with Marketing and Sales to align strategies
• Present program performance metrics to senior leadership
Requirements:
• 10+ years in demand generation an...