OVERALL PURPOSE

The Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable pipeline impact.

KEY RESPONSIBILITIES:

Growth & Funnel Strategy

• Plan and execute full-funnel initiatives that drive demand, acquisition, and conversion.
• Identify and resolve potential bottlenecks within the customer conversion funnel.
• Partner with Sales and Product to understand signals that indicate quality leads and opportunities to remove barriers and attract high-quality leads.

Website & Conversion Rate Optimisation (CRO)

• Own website performance as a conversion engine.
• Analyse user behaviour (heatmaps, funnels, scroll depth, ...