Responsibilities

1. Growth Marketing & Platform Campaign Strategy
   • Lead the planning and execution of growth marketing initiatives to drive TikTok Shop GMV, user acquisition, and engagement in Malaysia.
   • Develop and implement integrated marketing strategies for major platform campaigns (e.g., Double Day, Payday, Mega Sale campaigns).
   • Identify key growth levers across traffic, creators, merchants, and platform incentives to maximize campaign impact.
2. B2C Marketing (Consumer Growth)
   • Drive consumer‑facing marketing strategies to increase awareness, traffic, and purchase conversion for TikTok Shop.
   • Work closely with creator ecosystem teams to activate creator‑led marketing initiatives including livestream and short‑form content campaigns.
   • Optimize campaign performance using data insights to improve conversion, engagement, and ROI.
3. B2B Marketing (Seller & Creator Ecosy...