The Head, Group Marketing & Branding / Special Project Lead is a senior leadership role responsible for shaping and driving EYS Group's marketing and branding strategy across all markets. The incumbent will develop, plan, and execute integrated marketing and branding initiatives that elevate the EYS brand, deepen consumer engagement, and support the Group's business growth agenda. The role also leads strategic collaborations between EYS and key stakeholders including partners, government agencies, industry bodies, and institutional partners.

• Develop and drive the Group's overarching marketing and branding strategy, aligned with EYS's long-term vision and commercial objectives.
• Build, protect, and evolve the EYS brand identity and positioning across all markets and consumer touchpoints.
• Lead integrated marketing campaigns — encompassing digital, social, ATL, BTL, and exper...