Role Overview

This is a full-stack marketing role responsible for building brand, driving awareness, and generating high-quality leads through content, social media, and campaigns.

Key Responsibilities

Develop and execute content strategy across platforms (LiinkedIn, Instagram, YouTube, WhatsApp, Website)

Create educational and engaging content aligned with advisory-led approach

Manage social media channels and improve reach, engagement, and consistency

Plan and execute lead generation campaigns (organic + paid)

Work on branding initiatives including campaigns, messaging, and storytelling

Collaborate with design and sales teams for campaign execution

Track performance metrics (CPL, CTR, engagement, conversion)

Requirements

5 - 8 years of experience in digital marketing or content marketing

Strong understanding of social media platforms and content formats

Ability to simp...