Job Description
Lead digital marketing initiatives for Geely as the Head of Digital Marketing. Focus on CRM, online sales strategy, and brand positioning in a competitive market.
This management role emphasizes digital transformation within the Geely brand, requiring a strong background in marketing and technology. You will generate and implement pivotal marketing strategies, enhance digital sales conversion through the distributor network, and execute a successful online car purchasing platform. Building a robust CRM is key to boosting customer loyalty and engagement in the local market.
Key Responsibilities: • Drive digital marketing strategies across all channels • Implement and oversee Geely brand CRM initiatives • Analyze ROI of digital sales efforts and adjust strategies • Lead the digital transformation project for distributors • Plan successful online customer purchasing experiences
Requirements: • Minimum of 5 years’ experience in automotive communications • High-pr...