Lead digital marketing initiatives for Geely as the Head of Digital Marketing. Focus on CRM, online sales strategy, and brand positioning in a competitive market.
This management role emphasizes digital transformation within the Geely brand, requiring a strong background in marketing and technology. You will generate and implement pivotal marketing strategies, enhance digital sales conversion through the distributor network, and execute a successful online car purchasing platform. Building a robust CRM is key to boosting customer loyalty and engagement in the local market.
Key Responsibilities:
• Drive digital marketing strategies across all channels
• Implement and oversee Geely brand CRM initiatives
• Analyze ROI of digital sales efforts and adjust strategies
• Lead the digital transformation project for distributors
• Plan successful online customer purchasing experiences
Requirements:
• Minimum of 5 years’ experience in automotive communications
• High...