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🥝 Head of Digital Marketing
Techo-Bloc | Saint-Hubert, Canada | Posted June 09, 2026
Job Description
Job Description
What You’ll Own
- Digital marketing strategy across homeowners, contractors, dealers, designers, and sales-supported audiences.
- SEO and GEO strategy to improve Techo-Bloc’s visibility in search engines, AI-generated answers, product discovery journeys, and high-intent research moments.
- Lead magnets, including guides, quizzes, estimators, planning tools, downloadable resources, gated content, and high-value product education.
- Paid media strategy across platforms like Meta, Google, YouTube, Pinterest, and other relevant channels.
- Campaign ideas that drive product discovery, education, persuasion, and action.
- Digital tools and services that help customers plan, visualize, compare, estimate, and choose Techo-Bloc products.
- AI-enabled experiences that improve customer guidance, product education, lead qualification, personalization, content creation...