Your responsibilities
:
Fair marketing & brand experience
Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand and commercial impact. Ensure each fair expresses a clear local identity while reinforcing Art Basel’s global brand coherence to drive awareness, attendance, and engagement. Go-to-market strategy & execution
Lead short, high-velocity GTM frameworks for all fairs, balancing global strategy with local experiential initiatives. Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity between peak fair moments and year-round activity, and alignment across regions, channels, and internal teams. Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in close ...