The Head of GTM (CR&O) is accountable for shaping and delivering go‑to‑market direction for their deployed area by translating growth priorities into an insight‑led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area, including relevant C & M Directorates, and as a leader within the Sales & Marketing community—ensuring work is focused, integrated and prioritised in a demand > supply environment.