Job category: Others: IT and Telecommunication
Location: Randburg
Contract: Permanent
Remuneration: Market Related
EE position: Yes Introduction
The objective of this role is to lead a future-focused, commercial Marketing function that is jointly accountable for profitable sales growth, customer retention and improved Net Promoter Score (NPS), while enhancing and aggressively positioning Tracker’s brand equity across all markets and channels.
Co-create (with Sales and Product) a sales growth strategy that increases profitable B2 C and B2 B customer acquisition, market share and lifetime value; Build and lead a best-in-class performance marketing capability across paid media, Search Engine Optimisation (SEO)/App Store Optimisation (ASO), affiliates/partners and direct response creative; scale always-on acquisition while maintaining brand and compliance standards. Own full-funnel performance from awareness to purchase, onboarding and ...