Role: Head of Products and Value Proposition – Business Banking

Location: Dubai

Role Purpose: Develop product strategy and commercialization of business banking solutions that focus on SME customers’ needs while optimizing revenue, cost savings, and customer experience. Lead articulation and execution of segmentation, value propositions, pricing, and go-to-market plans.

The role encompasses the following:

• Strategy development, improvement, and implementation
• Product development and value proposition enhancement
• Segment management and commercialization
• Cross‑Selling & product penetration
• Digital transformation
• Collaboration with fintech and ecosystem partners
• Adoption of emerging technologies
• Continuous innovation
• Customer experience enhancements
• Training and sales support

Head of Products and Value Proposition is accountable for manag...