Lead the development and implementation of strategic public relations and communications initiatives to enhance Dubais brand image and reputation in the GCC Middle East India and Pakistan region. Drive engagement with key stakeholders including partners media and consumers while ensuring alignment with the organisations overall goals and objectives.
Manage agency relationships hosting international media FAM trips and in-market events as well as driving strategic content partnerships and broadcast shoots to elevate the Dubais presence and messaging in the market ultimately driving visitation from the region and a competitive advantage for Dubai.
Fluency in Arabic and English
Strategic Communication: