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🥝 Innovation Marketing Manager

Florida Crystals / ASR Group | London, United Kingdom | Posted June 12, 2026

Job Description

Innovation Marketing Manager


(NPD Brand Manager)


Hybrid Working: 3 days in office (E16 2EW), 2 days home. 

In this role, the Innovation Manager owns end‑to‑end marketing initiatives on our new products– from identifying consumer and customer needs, building compelling propositions, and shaping product briefs, to leading cross‑functional delivery and supporting successful launches.


Working closely with Sales, R&D, Operations, Finance and external partners, the role will guide projects through the full development cycle, define go‑to‑market plans, and help win distribution by creating customer‑ready stories that secure listings and drive repeat purchase.


The ideal candidate combines strong strategic thinking with hands‑on delivery capability, understanding how ideas are translated into scalable, profitable solutions that create long‑term value.


Key Responsibilities

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