Responsibilities

• Insights & Intelligence Development
  • Analyze GCash platform data to identify campaign performance patterns, audience behaviors, and emerging category opportunities.
  • Integrate external market intelligence (e.g., Nielsen, Kantar, industry reports) to contextualize platform insights within broader market and consumer trends.
  • Develop structured insight reports that translate data into clear narratives and strategic recommendations for internal teams.
• Case Studies & Benchmarking
  • Develop compelling case studies from advertiser campaigns that highlight learnings, performance benchmarks, and platform capabilities.
  • Create category benchmarks and insight frameworks that demonstrate how brands can maximize impact on the GCash ecosystem.
  • Build standardized templates and reporting structures to ensure insights are consistently captured and communicated.

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