ROLE OVERVIEW:

Establish a strong digital and ATL footprint for Smart’s various content partners; the Smart App and its loyalty/acquisition promos, other network innovations for thought leadership. Apart from leading these campaigns, the BEM Manager will also ensure branding adherence for Smart Signature/Postpaid

RESPONSIBILITIES

Communication

• Lead the communication plans and marketing mix of the Smart App, content partners e.g. Gig, NBA, Lionsgate, etc., Smart 5G and other network-related innovations, providing transparency on deliverables and timelines.
• Lead IMC planning and implementation of assigned projects, ensuring all internal and external partners deliver requirements on time and on strategy.
• Ensure all internal and external partners in your area of responsibility are briefed to deliver against campaign plans and objectives.
• Ensure all Smart Signature/Postpaid campaigns and materi...