A marketing firm in Kuala Lumpur seeks a KOL Resource Manager to manage key opinion leader resources, oversee collaborations, and analyze marketing data for effective strategies. The ideal candidate holds a Bachelor's degree and has 1-3 years of KOL marketing experience, particularly on platforms like TikTok. Responsibilities also include maintaining relationships with KOLs and optimizing marketing campaigns based on performance metrics, demonstrating a significant understanding of KOL ecosystems.
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