About Setel: The Future of Mobility. Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.
The Lead, Business Strategy & Development develops and implements Setel’s strategic direction through market analysis, internal company analysis and portfolio management in order to facilitate value‑based decision making such as investment and project decisions.