Job Description

Responsibilities

• Lead the development and execution of channel marketing strategies for Canada that support business growth, agent engagement, customer experience, and brand trust.
• Build integrated annual and campaign-based marketing plans with key performance indicators that are tailored to Canadian markets. Assist in marketing program budget management.
• Lead communications planning for Canadian audiences across email, newsletters, portal content, field communications, campaigns, and launch messaging.
• Create communications strategies that support business initiatives, product launches, field enablement, and digital changes.
• Plan and manage marketing campaigns that drive awareness, engagement, adoption, and trust in Canada. Work with creative, compliance, translation, operations, and business stakeholders to ensure timely and effective execution.
• Collaborate closely with Digital Experience...