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The Lead, Database Marketing undertakes detailed analysis of data and mining for insights and employs modeling techniques that offer actionable marketing benefits informing the organization's or client's strategy. The Lead, Database Marketing works on problems of diverse scope and complexity ranging from moderate to substantial.
**Become a part of our caring community and help us put health first**
As a **Lead, Data Analyst, Marketing Audience** , you'll drive the development of audience segmentation strategies and data analysis that support Humana's marketing campaigns. You'll lead efforts to identify, define, and optimize target audiences across channels.
This role is ideal for someone who excels in data-driven marketing and enjoys translating insights into strategic action.
**Use your skills to make an impact**
**Role Responsibilities**
+ Own the development, management, and optimization of audience segments using the A...