Role- Lead Data Analyst Experience: 5-8 years in Google Analytics Implementation Qualification: Google Analyst certified, BE/B.tech/M.tech/BCA/MCA Primary Skills: Very strong skills in Google Analytics 360, Google Tag Manager 360 and GA4 (GTM and GA) Good Knowledge Firebase and Mobile Analytics Tagging Data Studio Experience in working on Big Query/SQL for GA data Adobe Analytics Strong Technical knowledge in implementation of Google Analytics Is mandatory Good in JS skills is must as he need to do some analytics development (Coding background is preferable) Google Optimize Secondary Skills: Server side Tagging experience Knowledge of google Marketing platform Google Cloud Platform & allied functions Adobe Analytics good to have Launch Google Optimize/AB Testing/ Adobe Target