1. Annual calendar planning + JIT opportunity evaluation
2. Contract review, budget recommendation, and spend tracking
Collateral production (Cvent pages, emails, social, signage, booth design)
3. Lead capture (iCapture or regional equivalent) and Salesforce hygiene
4. Post‑event reporting with KPIs and insights
5. Build relationships with organizers for speaking slots and partnerships
6. Adopt and share best practices across regions; contribute to BKMs and templates