This role involves leading the architectural design and direction for systems supporting marketing, customer care, and sales initiatives within a large organization. The focus is on creating integrated strategies across multiple functions such as consent management, user engagement, notifications, marketing automation, and sales processes.
Oversee and support the design of systems and processes that integrate marketing, customer care, and sales functions, ensuring cohesive and efficient workflows.
Develop frameworks for managing customer consent, ensuring compliance with regulations and enhancing customer trust and engagement.
Create and implement strategies for user interaction, leveraging data to optimize customer experiences across all touchpoints.