Citi is looking for a Lead Media & Acquisition Marketing Analyst to shape and drive integrated media and affiliate acquisitions strategies across branded card products and beyond. In this role, you will sit at the intersection of consumer insight, channel strategy, and cross-functional execution owning campaigns end-to-end and influencing how Citi reaches and acquires customers across a rapidly evolving digital landscape. Your work will directly affect the performance and effectiveness of Citi's marketing function, with visibility to senior leadership and meaningful impact at scale.

**Responsibilities:**

+ Lead the development and execution of integrated media campaigns from consumer-focused brief creation and agency briefing through to launch and ongoing optimization across paid channels and Citi-owned properties.
+ Develop affiliate and aggregator channel acquisition strategies for branded and co-brand card products, identifying new partners and opportunities acr...