- Develop and execute comprehensive Leaseback marketing and product strategies based on industry trends, regulatory landscape, customer behavior, and competitive benchmarking to ensure sustainable business growth.

- Lead the development and enhancement of Leaseback products and financing schemes in collaboration with Product Development, Risk Management, and cross-functional stakeholders to ensure regulatory compliance, profitability, and asset quality.

- Establish and optimize strategic partnerships with dealers, showrooms, marketplaces, and other key partners to expand distribution channels and increase financing volume.

- Design and implement Customer Relationship Management (CRM) strategies, including loyalty, retention, and cross-selling programs to improve customer lifetime value and reduce attrition.

- Oversee integrated marketing communication initiatives (branding, campaigns, digital marketing, events, sponsorships, and PR) to strengthen bran...