About the job Local Store Marketing Assistant Manager

Core Responsibility

To develop and execute localized marketing programs for sustaining stores, with focus on addressing SSSG gaps, increasing foot traffic / transaction count, strengthening mall-level engagement, and applying ACP-layered marketing strategies. This role also co-leads the build-out of the 2026 LSM capability framework through data-informed piloting, field insights, and toolkit development.

Detailed Job Description

A. Strategic Sustaining Marketing & Toolkit Development

• Design and implement sustaining store visibility and retail activation plans aligned with store archetype and performance levels.
• Develop customized LSM toolkits (visuals, ad formats, activation mechanics) anchored on TGS findings, regional opportunities, or underperformance triggers.
• Co-lead the rollout and refinement of the ACP Layer Model for sustaining stores Attract, Co...