Responsibilities

• Implement influencer (or KOL) driven initiatives and lifestyle publication placements across numerous marketing campaigns.
• Assist in PR and media networking efforts, ensuring that the team is constantly building new relationships across various media and influencer groups.
• Aide in developing and lead in executing 360 PR strategies that contribute to business goals.
• Oversee KOL content and press releases, ensuring a minimum engagement rate (ER) of 6% across influencer campaigns and 300% ROI on organically seeded materials.
• Help manage PR agencies and internal PR partners to ensure on time and effective implementation of campaign plans.
• Organize and oversee the execution of PR events along with the rest of the team.

Qualifications

• 2 years experience in PR strategy, media relations, and influencer marketing.
• Understanding of PR culture and data needed for repo...