Role Overview:

This role will be responsible for driving customer retention, repeat purchases, engagement, loyalty, and LTV through

personalized CRM campaigns across multiple channels.

The ideal candidate should have strong experience in retention marketing, customer segmentation, automation journeys,

campaign analytics, and consumer behavior understanding within a D2C/e-commerce environment.

Role & Responsibilities:

Strategy & Process Improvement:

• Develop and implement a comprehensive customer experience strategy to reduce friction points, increase satisfaction, and drive customer loyalty.
• Manage the complete customer retention funnel including user segmentation, lifecycle journeys, push notifications, WhatsApp/SMS/email campaigns, automation workflows, churn reduction, reactivation campaigns, and loyalty/engagement strategies- ensuring a consistent brand voice and experience.

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