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🥝 Manager Digital Activation & Consumer En

Adidas | Gurugram, India | Posted June 04, 2026

Manager Digital Activation & Consumer En

Job Description


  • JD Manager, Digital Activation & Consumer Engagement


    Job Description


    Develop & execute CRM campaigns to increase customer loyalty and develop adiClub Membership program via these initiatives

  • Prepare a set of CRM procedures in sync with global, coordinate with region & apply them at every level of the company

  • Analyse customer behaviour and measure their impact on business outcomes to update strategies – take ownership of both expansion and revenue streams of the adiClub program & CRM membership initiatives

  • Plan and execute various campaigns for customers via Email, Mobile Push Notification, SMS and more

  • Take charge of Membership Redemption planning, execution and development

  • Integrate CRM & Membership activations with brand campaign calendar

  • Maximize efficiency of brand and commercial campaigns and improve ROI

  • Improve audience engagement rate and traction in terms of ac...

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