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🥝 Manager, E-commerce (TikTok Shop)

FrieslandCampina | petaling jaya, Malaysia | Posted June 26, 2026

Job Description

We are seeking a Manager, E-commerce (TikTok Shop) to lead the end-to-end development and scaling of our TikTok Shop and social commerce channel. This is a high-impact individual contributor role with full ownership of strategy and execution. You will act as the single-threaded owner of TikTok commerce performance—driving GMV growth, building creator ecosystems, and integrating content with conversions.

Job Responsibilities:

1. End-to-End Business Ownership (TikTok Shop)

  • Own and drive the TikTok Shop P&L, including GMV, revenue, and profitability targets
  • Define and execute the growth strategy and roadmap for TikTok commerce for DLMI
  • Identify and prioritise key growth levers (traffic, conversion, AOV, retention)

2. Store Setup, Optimisation & Operations

  • Lead end-to-end store setup and management (product listings, pricing, promotions)
  • Collaborate with supply chain on inventory planning ...

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