What Youll Do

• Develop own and execute comprehensive influencer marketing strategies aligned with overall business goals and marketing objectives.
• Conduct in-depth market research and trend analysis to identify emerging platforms, influential creators and innovative approaches within the UAE, MENA and relevant global markets.
• Define target audience insights to inform influencer selection and campaign messaging.
• Create robust campaign frameworks including objectives, KPIs, budget allocation, content guidelines and measurement methodologies.
• Potentially build, mentor and manage a team of Influencer Marketing Executives or Specialists.
• Oversee the end-to-end management of all influencer campaigns ensuring strategic alignment and flawless execution.
• Foster strong relationships with key influencers, talent agencies and industry partners.
• Lead the identification, vetting and negotiation process with to...