Purpose & Overall Relevance For The Organization:
The Brand Media Planning Team sits within the wider Media Activation Team, also home to Performance Media, Affiliated and Media Effectiveness teams. You will partner with these teams, local countries and our media agency network to ensure our brand media investment is best in class.
You will work closely with the European Business Units and Global Media team to bring European media strategies to life across 19 countries.
Objectives:
To ensure world class media management is developed, communicated, implemented, measured and improved upon.
To help plan, buy and measure the best possible campaigns that beneficially impact brand perception and long term sales for the Europe market.
Key Responsibilities: