Join Diabetes Canada as a Manager of Digital Data Insights, focusing on enhancing marketing performance through data-driven strategies in Toronto. Transform analytics into impactful actions for campaign optimization.
In this key role, you will manage and analyze marketing performance metrics to drive optimization across channels, ensuring effective digital engagement. Collaborate closely with IT and marketing teams to translate insights into strategies that improve user experiences. Your ability to synthesize data into recommendations will be crucial for supporting campaign planning and achieving organizational objectives.
Key Responsibilities:
• Analyze performance metrics for digital campaigns and content
• Collaborate with teams on improving user journeys and engagement
• Lead structured testing initiatives to enhance marketing results
• Present data insights to marketing leadership and stakeholders
• Develop a roadmap for experimentation aligned with priorities...