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Key Responsibilities and Accountabilities
1. Strategic Partnership and Market Development
Develop and execute key Auto Loan strategies to grow market share across all segments via the expansion of the active dealer network and identification of market opportunities.
Represent the Bank in external engagements to seek opportunities and intelligence, creating a competitive edge for Auto Loan products.
Lead the development of innovative, relevant, and cost-efficient below-the-line product marketing and acquisition programs with key business partners.
2. Program Execution and Stakeholder Management
Contribute constructively and creatively in the planning and implementation stages of programs and initiatives to drive maximum sales top-of-mind and awareness.