Manager Sales Planning & Analytics GKA, SEA

Purpose & Overall Relevance for the Organization:

This is a regional adidas SEA role responsible for delivering high-quality sales planning, forecasting and business analytics for Global Key Accounts across Southeast Asia.

The role provides the commercial intelligence that enables adidas to optimise sell-in, sell-out and in-season trading decisions, supporting Key Account Management and SEA leadership with fact-based insight and forward-looking analysis.

The Manager operates as the analytical engine of the Wholesale Planning & Operations function.

Key Responsibilities:

• Build and maintain SEA-level sell-in and sell-out forecasts by account, category, franchise and season.
• Develop phasing, laddering and scenario plans based on historical performance, GTM calendars and current trends.
• Track performance versus Plan and Last Year, identifying gaps and...