Description
Summary:The ManagerofTechnical Consumer Data Research (TCDR) reports to the Senior Director, TCDR,LATAMand leads consumer research forLatin AmericaOperating Unit (LATAMOU)and Stills BeverageCategories,deliveringfront‑end,consumer‑centricinsights to drive a prioritized innovation pipeline across,Product, Packagingand Equipment forright‑first‑time,high‑impactoutcomes. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes.
This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plans and comprehensive research for the OU andstillsbeveragecategorieswhilstcollaborating closely with Marketing, Human Insights, Global Development & Innovation teams, within the innovation centers to deliverpresent-forward and future-back researchstrategies, that ...