Job Title: Data Analyst
Location: Mantle Solutions (P) Ltd, Bangalore
Role Overview
The Data Analyst – Campaigns will play a key role in driving data-led decision-making by analyzing customer behavior and campaign performance. This role focuses on generating actionable insights, enabling personalized marketing, and building scalable data solutions to improve customer engagement and revenue growth.
Key Responsibilities
- Analyze customer behavior across multiple touchpoints and key metrics to identify trends, patterns, and opportunities to enhance customer experience.
- Support end-to-end execution of personalized promotional campaigns, including campaign planning, audience segmentation, execution tracking, and performance evaluation.
- Develop and maintain scalable data pipelines...