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JOB TITLE: Marketing Activation Associate

Position Summary:

The Marketing Activation Associate is responsible for supporting and optimizing outbound sales outreach strategy for the Group Segment Marketing team, serving as a key partner to both Group Marketing and Sales Development stakeholders. This individual will develop audience-specific outbound messaging, SDR enablement materials, and activation strategies designed to improve prospect engagement, meeting conversion, and downstream pipeline performance across the Group business.

This role requires a highly collaborative, analytical, and creative marketer who is passionate about messaging strategy, experimentation, and performance optimization. The ideal candidate is an exceptional communicator who enjoys partnering cross-functionally, leveraging data to inform decisi...