Brand Recruitment is working with a fast-growing, award-winning business within the travel insurance sector. Known for its inclusive culture, flexibility and collaborative way of working, the company is continuing to invest in its marketing capability as it scales.
They are now looking to hire a Marketing Analyst to play a key role in driving smarter, data-led marketing decisions. This is a hands-on role for someone who enjoys turning data into insight and insight into action, with real influence over how marketing budgets and strategies are shaped.
• Analyse marketing performance across brand and performance channels to improve efficiency, ROI and long-term effectiveness
• Define, track and evolve KPIs across the full customer journey
• Support testing and experimentation, including A/B testing and promotional activity, by designing measurement frameworks and evaluating results
• Improve attribution, ...