This role plays a key part in product marketing, driving positioning, messaging, and go-to-market strategies while partnering closely with product, sales, and marketing teams to support product launches and growth. It involves conducting market research and competitor analysis to identify trends, customer needs, and opportunities. The role also plans and executes digital marketing campaigns across channels such as social media, email, and online platforms, while managing marketing tools to ensure optimal performance. In addition, the role supports data-driven decision-making by analyzing and reporting marketing data, ensuring accuracy, and translating insights into clear, actionable recommendations for stakeholders.
Responsibilities