**Summary**

The Marketing Analytics & SEO Manager integrates marketing data, technology, AI, and campaign execution to drive measurable growth across deposits, mortgage, and business banking. Transforms data into actionable insights while managing the tools that power modern marketing. Partners cross-functionally to optimize performance, enhance acquisition and cross-sell, and maintain data integrity and compliance.

**Responsibilities**

+ Analyze end-to-end campaign performance across digital and lifecycle channels.
+ Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.
+ Recommend campaign optimizations based on data insights.
+ Execute A/B testing and experimentation strategies.
+ Analyze customer behavior, demographics, and transaction data.
+ Build segmentation strategies across consumer, mortgage, and business banking.
+ Support lifecycle marketing: acquisition, onboarding, retention, cross-sel...