Job Description
This role supports the planning, execution, and optimisation of email marketing campaigns using marketing automation platforms and Salesforce, ensuring accurate, compliant, and on-brand delivery. It combines hands-on campaign management with performance tracking, reporting, and continuous improvement through testing and segmentation. The role also supports product marketing initiatives and event-related marketing activities aligned with business priorities.
- Set up, deploy, and optimise email marketing campaigns using approved automation platforms and Salesforce
- Build and maintain email templates, campaign assets, audience lists, and testing plans in line with brand and compliance standards
- Monitor campaign performance and maintain key metrics, reporting insights to leadership and stakeholders
- Identify and implement improvements through testing, segmentation, and enhanced measurement
- Support product launches, portfol...