Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute annual and seasonal marketing plans for Adidas Football and LFC (Liverpool FC) products.
• Create marketing initiatives to drive brand awareness, traffic, and sales performance across all channels.
• Align marketing calendars with global and local football campaigns, product launches, and key football events.
• Monitor market trends, competitor activities, and consumer behavior within the football category.

2. Campaign Management

• Lead end-to-end execution of football marketing campaigns, including product launches, club jersey launches, and major tournament activations.
• Coordinate campaign assets, timelines, and deliverables with internal and external stakeholders.
• Ensure all marketing activities are executed on time and within budget.
• Track campaign performance and pr...