Job Description
Marketing Automation Specialist
Surry Hills NSW, Australia
+ Create and manage automated digital marketing programs and campaigns
+ Help build organisational digital marketing capabilities
+ Attractive salary base + bonus
**What’s the role?**
+ Partner with stakeholders to build and manage integrated lifecycle journeys to achieve strategic business objectives,covering programs for lead generation, nurture and conversion, member retention & business growth.
+ Contribute to the development and implementation of marketing automation systems, governance, policies, and processes to capitalise on marketing data and intelligence aligned with accessibility and privacy legislation.
+ Maintain systems and processes to ensure best practices and data integrity.
+ Collect, analyse, and interpret data from various sources to support decision-making using tools such as Google Analytics, Dataroma, Adobe, Salesforce, and MS Excel.
+ Execute end-to-end cross-channel campaign, i...