Key Responsibilities:

Strategic Campaign Planning & Execution

+ Develop and manage integrated marketing plans aligned with business goals.

+ Conduct market research and identify new opportunities to enhance campaign effectiveness.

+ Build and update customer personas for targeted campaign strategies.

+ Generate innovative ideas to promote brand and products across platforms.

+ Collaborate with global teams to ensure consistent messaging and execution.

Email Campaign Operations (Eloqua)

+ Perform QA for email builds and canvases across tiers to ensure quality and accuracy.

+ Extract and analyze campaign performance reports and complete PSRs from Eloqua.


Customer Journey & Reporting

+ Map and present customer journeys for assigned shows and regions; obtain stakeholder sign-off.

+ Monitor campaign performance and optimize based on insights.

+ ...