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🥝 Marketing Communication Specialist

Specialized Korea LLC | Seoul, South Korea | Posted June 21, 2026

Job Description

Marketing Communication Specialist

As a Marketing Communication Specialist, you will be responsible for effectively delivering Specialized brand message and strengthening engagement with customers and communities across multiple channels. You will connect global marketing strategies with local market insights, maximize brand value, and drive both digital and offline campaigns while expanding retail and community touchpoints.

Key Responsibilities

Marketing Campaign Planning

  • Localize and execute global marketing strategies for the Korean market.
  • Plan and manage new product launch and brand campaigns.
  • Develop PR, influencer marketing and media planning strategies.
  • Organize offline events (rides, pop-ups, showcase) to enhance brand experience.
  • Social Media & Content Planning

  • Plan and manage social media channels (Instagram, YouTube, Blog, etc.) contents including copywriting that touches riders emotions.
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