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Newsletter Strategy & Lifecycle Management

• Launch and Manage: Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.
• Audience Engagement: Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading.

Strategic Content Development

• Editorial Calendar Ownership: Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started).
• High-Performance Standards: Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Op...