Job Overview
We are looking for a Marketing Data Analyst to support the Marketing team with data reporting, performance tracking, and insights generation. The ideal candidate is highly analytical, detail-oriented, and skilled in marketing analytics. This role will be responsible for compiling, analyzing, and presenting data to optimize marketing performance, track key metrics, and drive data-driven decision‑making.
Key Responsibilities
- Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
- Performance Dashboards & Visualization – Develop and maintain real‑time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
- Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.