Strategic Marketing Leadership

• Develop and execute integrated marketing strategies that support growth across all brands under But First Coffee Inc.
• Lead brand architecture planning and strategic positioning across But First, Coffee, But First, Connect, and Cheat Day.
• Drive creative and campaign direction in line with business goals and evolving brand identity.

Creative and Content Oversight

• Ensure a consistent and compelling brand voice across all platforms and customer touchpoints.
• Oversee content planning, asset development, and creative production—including social media, video, digital, and print.
• Work closely with the CEO and creative heads on messaging, storytelling, and brand campaigns.

Performance and Digital Marketing

• Oversee paid media, SEO/SEM, and social media strategies to drive reach, acquisition, and conversion.
• Monitor and report on dig...